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New Computer, 2023
Dot by New Computer is an intelligent guide designed to help you remember, organize, and navigate your life.
I worked with its founders, Jason Yuan and Sam Whitmore, to develop the strategy for launching the brand.
Instead of a list of features, we illustrated the product’s unique capabilities through the journey of a character, Mei. The result was a more relatable, more intimate, and more accessible story because of the human angle we chose to communicate it through.
Responsibilities
Logo, branding, story, 2D and 3D visualization, writing, product strategy
New Computer, 2023Dot by New Computer is an intelligent guide designed to help you remember, organize, and navigate your life.
I worked with its founders, Jason Yuan and Sam Whitmore, to develop the strategy for launching the brand.
Instead of a list of features, we illustrated the product’s unique capabilities through the journey of a character, Mei. The result was a more relatable, more intimate, and more accessible story because of the human angle we chose to communicate it through.
Responsibilities
Logo, branding, story, 2D and 3D visualization, writing, product strategy